Magento VS Shopify: Best ecommerce platform for SEO


It is incredibly important to choose the right online store. The decision made at this point designs the fate of the eCommerce business. Various options exist for existing or new business that is not happy with the current platform. The biggest contenders in this are Shopify and Magento. They are always in competition in trying to be the best platform, though they are totally different.

Whereas Magento has been popular for quite some time, Shopify is the greatest competitor in the market currently. The release of Magento 2.0 makes it a step ahead, as the version is the most ideal for different business sizes.

In this article, we will highlight how Shopify and Magento differ and how each of these platform translates into eCommerce stores features. This will help you choose the best e-commerce platform that suits your needs.

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  1. Coding

Shopify and Magento vary vastly when it comes to coding. Shopify uses a language known as liquid while Magento uses PHP. Shopify is therefore, proprietary while Magento is an open source. The coding language dictates what a specific platform can or cannot do.

An open source means that the source code is available and can be modified, whereas the propriety code cannot. The template system in Magento, can be altered to fit specific store needs a case that is not possible with Shopify. Shopify is the best solution for simple stores while Magento is more ideal for multiple stores that have specific functions that require changing of the source code.

  1. Popularity

Magento is the widely used platform as compared to Shopify. According to Google trends, Magento has the highest search interest. One can also compare the two platforms based on the firms that use them. Magento boasts of big companies like Rosetta, Nike, Ghiradelli, and Olympus. Shopify, on the other hand, has few big companies like Los Angeles Lakers store and Tesla. The majority of which are small scale businesses. However, both platforms boast having successful companies as their customers.

  1. Scalability

The general view is that Magento is best suited for large-scale firms with varied products. If your desire is to start a small store with little commitment, Shopify is your best choice. If you want a business with an ability to evolve and grow, Magento is the best bet.

  1. Expense

Users pay a monthly subscription to access Shopify software. At the start, Shopify gives you a free trial after which you are required to pay. By making monthly subscriptions, the Shopify clients access more features like gift cards, cart abandonment recovery, and advanced reporting. Magento users can only add these features for a less period during the year.

Shopify charges fees for payment made via external payment gateways like Braintree, PayPal, and Every time a payment is made online, Shopify gets its share. Users can however, avoid this by using a direct payment gateway from Shopify.

Shopify is hosted by a company whereas Magento is a self-hosted solution. Therefore, users will, be required to pay third-party hosting fees.

Good hosting is paramount for any success to be realized in a store. It will affect the storage and site speed as well as the number of items the store can handle. Magento users are free to select the hosting solution that matches their needs and the price that they can afford.

The Magento edition is free to download and a great option for the small businesses and developers. The enterprise solution cost is dependent on the specific needs of the online store.

  1. Design and Branding

Developing a successful online store requires one to forge a unique brand that customers can associate with. The design is the major part of any branding. Both Magento and Shopify offer many premium and free themes. These themes are responsive and function on a wide range of screen sizes. Having a friendly online store is paramount as more clients are currently using mobile phones to shop online.

Since Shopify themes are proprietary, tweaking is limited. Shopify users are only able to change font and colours and cannot customize themes fully. The Magento 2.0 upgrade has a drag-and-drops visual edit that allows coders and non-coders alike to create beautiful themes in no time.


Singling out the best platform is hard. What works best will be dependent on the budget, expertise, and goals. When making a decision between Magento and Shopify, consider what is of importance to your firm.

If it is a small firm handling like 100 products, Shopify maybe your best platform. If you want to develop an online store with an unlimited potential for scalability, features, and customization, Magento is the best suited. Also, consider the situation that necessitates the need for the platform before making the final say.

Magento has a variety of in-built features, through add-on extensions. When this is coupled with the improvements of Magento 2.0 makes it the best for an eCommerce business. Ecommerce magento

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